The primary way to attract customers to purchase your product is by getting them to see it. When shopping at a busy retail store, such as a pharmacy, grocery store, or department store, you will likely find that cosmetics are displayed in many different areas (e.g., on crowded shelves near checkout counters). Cosmetic display boxes can help you draw customer attention to your products, keep your merchandise organized, and provide an overall better shopping experience.
In addition to being an effective way to showcase products, display packaging can serve as a branding tool for beauty brands and new businesses. When used properly, display packaging can help you present your range of cosmetics (lip balm, mascara, nail polish, skincare, etc.) in a professional manner that encourages shoppers to examine the products more closely.
Why Cosmetic Display Boxes Matter
Customers will not be able to purchase products that have gone unnoticed. By using a properly located countertop display or a store shelf unit, you give your products greater visibility and allow customers to easily view your products.
Custom display boxes differ from other forms of packaging in that they allow for multiple items to be packaged together. They are intended to be placed on top of countertops and/or retail shelving so that the items can be presented in a clean manner.
Additionally, they will help promote a business’s products or services during special events such as holiday promotions, product launches, and new product releases.
Popular Types of Cosmetic Display Boxes
Depending on what type of product you have, the size of that product, the amount of room available at your store for display purposes, and the way in which people will be able to see or touch your products, you should choose a display method.
Here are some common options:
These counter display boxes are good for displaying items such as lip balms, mascara, nail polish, etc., that can be placed on a counter or in a checkout area.
- Tray Style Display: An open front design where products can be seen easily and can be picked up.
- Tiered Displays: Organize your different products on various levels to provide enhanced visibility.
- Floor Displays: Units of greater size used for promotional campaigns, product launches and seasonal collections.
- Hanging Displays: For pegboards found in pharmacies, convenience stores, and beauty shops.
Choosing the correct structure allows you to maximize the use of retail space while preventing the display from appearing cluttered.
Choosing Strong Materials for Retail Displays
The purpose of a cosmetic display is to provide a stable base to display items, as well as to maintain the integrity of the display’s form. Due to its ability to create structural stability, corrugated cardboard has become one of the most widely used materials for retail and shipping displays.
E-flute is a type of corrugated board that is smoother than most others, which makes it ideal for use in display applications where there are many details in the artwork. B-flute is thicker than most other types of corrugated boards, so it can be used to provide extra support when packaging heavy items.
When designing counter top displays that are light-weight, SBS paperboard is an alternative. If you need more strength in your display design, you can use reinforcements at the base of the design and/or internal dividers.
Designing Displays That Attract Attention
Your display must be able to communicate your brand’s message without being overbearing on the customer. You will want to begin by using familiar brand colors, having a visible logo, and using high-quality images of the products that are being sold.
A higher header panel will provide extra space for you to display advertising, benefits of products, or a brief introduction of your brand. You can also tilt the front sections forward so that customers can see products more easily.
Using the same colors and designs on the display as on each box within it will help to provide a uniform look. You can use similar colors and graphics from your custom lip balm boxes or custom mascara boxes to create a consistent look throughout your entire product line.
Printing and Finishing Options
Professional-looking printing will make your displays appear polished and keep all of your branding uniform throughout your stores.
Depending on your design and budget, consider these options:
- Full-color printing: Displays product images, logos, and brand colors.
- Matte coating: Creates a clean, understated appearance.
- Gloss coating: Adds shine and protects printed surfaces.
- Spot UV: Highlights selected graphics or promotional messages.
- Foil stamping: Adds metallic details for premium cosmetic collections.
Select a coating with durability so it is able to withstand the everyday wear and tear of retail store environments without becoming scratched.
Practical Features Retailers Appreciate
The design of a store’s display should look great and have an appeal, but it also must be easy to install and keep running.
Retailers may utilize perforated tear-away lid shipping cartons as display-ready packages. The use of pre-glued structures can lessen the amount of time needed to assemble the product, and with each compartment being a different section, it makes it easier to keep your items separated.
In addition to using header cards, promotional messages, and QR codes for directing customers to your online store or product details.
Getting the Right Size and Product Capacity
Prior to creating your display, obtain measurements of the separate product cartons. Provide sufficient space in each compartment so that customers can take products out of the display while keeping other items in place.
Retailers can accommodate a variety of products on their counters, with common quantities being 12, 24, and 36 items. However, what is appropriate for each retailer will depend on the size of the products you are selling and how much space they have available.
Before finalizing the design, verify the counter depth, shelf width, and display height.
Shipping and Sustainable Display Packaging
The choice of display type (flat-shipped vs. pre-filled) depends upon your fulfillment process. Flat-packed units use less shipping space than pre-filled units; however, the flat-packed unit requires assembly at the retail location. Pre-filled units are generally easier for retailers to handle, but may result in larger shipping volumes.
As far as sustainability is concerned, think about using corrugated board that can be recycled, inks made with water, and less variety in the types of material you use. Additionally, simple designs will be much easier for retailers to take apart once they are done with them.
Final Thoughts on Cosmetic Display Boxes
Cosmetically appealing, well-designed cosmetic display boxes wholesale for your products will help them stand out on store shelves, keep them organized, and provide a better shopping experience for consumers. By choosing the correct materials, printing graphics that are visually appealing, and incorporating features that benefit both retailers and customers, you can make your displays more functional for both parties.
Custom cosmetic display boxes are an excellent way for your company to showcase its beauty items professionally and make maximum use of your valuable retail space.
Frequently Asked Questions
What are cosmetic display boxes used for?
They can be found in retail stores, pharmacies, checkout counters, and promotional spaces where they help store personnel display and organize cosmetic products.
Which material is best for cosmetic display boxes?
Corrugated board is a very common choice because of how strong it is, as well as the variety of ways that you can print on it. If you need something that is lightweight and will be placed on a counter, then SBS paperboard would be a good option.
Can cosmetic display boxes be customized?
Yes. Customizing the size, shape, compartmentalization, printing, coloring, and finishing of the packaging will allow you to create a product that reflects both your products and your brand.
